One of the most difficult problems during Christmas is deciding what to do when receiving horrible Christmas gifts.
Though the common and most polite reaction when getting horrible Christmas gifts is to smile and say thank you, most Canadians, according to The Ugly Sweater question infographic, will either regift, return or throw out the present. While 44% of people don’t know what to get their friends and family for Christmas, many resort to giving gift cards or hand out cash instead. While these items do ensure that the receiver can purchase a gift they actually desire, gift cards and cash lack the warmth and sentiment that Christmas emanates, which is why it’s important that consumers remember to ask for gift certificates when shopping this year so receivers can see the thought put into the initial purchase, but have the option to return it.
What Makes This Trend Stand Out
- Regifting
- There is a growing trend of regifting undesirable presents as a solution to the challenge of receiving horrible Christmas gifts.
- Gift Cards
- The increasing use of gift cards and cash as alternative Christmas presents creates opportunities for disruptive innovation in the gift card industry.
- Gift Certificates
- The importance of gift certificates is rising as consumers seek a balance between thoughtful holiday gifts and the option to return them if needed.
Sectors Adopting This
- Retail
- The retail industry can explore disruptive innovation opportunities by improving the gift card purchasing and redemption experience.
- E-commerce
- E-commerce platforms have the potential to revolutionize the way gift cards are personalized, purchased, and delivered to enhance the overall gifting experience.
- Social Gifting
- In the emerging social gifting industry, integrating the option to return gift certificates could create a unique selling point and address the challenge of undesirable presents.
