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Horizonless Projections

Here & There Maps Show Uptown & Downtown Manhattan

— May 6, 2009 — Art & Design
These horizonless projections of New York City by Here & There give you a whole new view of Manhattan. They let you look uptown from 3rd and 7th street, and downtown from 3rd and 35th.

Think of a horizonless projection as a much more advanced paper map of the city you might get from a tourist kiosk, the type that shows major landmarks.

“Imagine a person standing at a street corner. The projection begins with a three-dimensional representation of the immediate environment,” SchulzeAndWebb.com says. “Close buildings are represented normally, and the viewer himself is shown in the third person, exactly where she stands.

“As the model bends from sideways to top-down in a smooth join, more distant parts of the city are revealed in plan view. The projection connects the viewer’s local environment to remote destinations normally out of sight.”

The Here & There horizonless projection maps of Manhattan, NYC sell for $65 and come in both downtown and uptown images that are 3ft tall by 2ft wide.
Trend Themes
1. Horizonless Projections - Disruptive innovation opportunity: Advancing the concept of paper maps by providing a three-dimensional representation of the immediate environment and connecting the viewer's local environment to remote destinations.
2. Uptown & Downtown Maps - Disruptive innovation opportunity: Creating maps that show major landmarks and provide a whole new view of Manhattan by allowing viewers to look uptown and downtown from specific street corners.
3. Three-dimensional Mapping - Disruptive innovation opportunity: Introducing advanced mapping techniques that bend from sideways to top-down, revealing more distant parts of the city in plan view.
Industry Implications
1. Cartography - Disruptive innovation opportunity: Revolutionizing the field of map-making by incorporating three-dimensional representations and enhanced perspectives.
2. Tourism - Disruptive innovation opportunity: Enhancing the tourist experience by providing horizonless projection maps that showcase major landmarks and offer a unique view of the city.
3. Technology - Disruptive innovation opportunity: Leveraging advanced mapping techniques and 3D visualization to transform how people navigate and explore urban environments.
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