Millennials in big cities like London are being effectively priced out of property ownership and are thus renting in large numbers, which makes a platform like Homie.Rent all the more necessary. The service is like an online real estate concierge, giving users access to hundreds of apartment listings and helping them to find their ideal property in an impressively short time frame.
The platform is simple to use: prospective renters enter in the parameters for their search, like budget and location preference, and a "personal agent" then runs those details through their database to find the best options. Homie.Rent also books viewings, with users' agents accompanying them on cab journeys around the city to help them decide. That personal touch is especially important in separating Homie.Rent from competitors, as it gives users confidence in the advice they're receiving.