Janneke Storm photographed Jana Kruger of Asha Model Management in this hometown editorial shot exclusively for C-Heads.
The purpose of the editorial was to celebrate the Sunshine Coast of Australia, and each image is brimming with a sense of local pride. Kruger is a typical Aussie babe: happy, carefree and laid back. Dressed in casual duds (ripped denim, workout shorts, crop tops) from First Base and Vintage, Kruger goes about her daily tasks, from riding her bike to the laundromat to enjoying a snack on the boardwalk. In one shot, she cools herself down by spraying a can of soda into her mouth.
The editorial was styled by Sticks and Stones Agency, while makeup artist Kate Shanahan completed the style with a natural, beachy look.
Why This Trend Is Growing
- Hometown Celebrations
- Brands can capitalize on the trend by featuring products and services that highlight local areas and communities.
- Casual Attire
- Opportunities for brands to create and market comfortable, yet stylish clothing items for everyday wear.
- Natural, Beachy Look
- Beauty and skincare companies can create and promote products that help achieve this look for customers.
Industries Being Reshaped
- Tourism
- Travel and tourism companies can promote local attractions and experiences for tourists looking for a true local experience.
- Fashion
- Opportunities for clothing companies to create casual and comfortable clothing items for everyday wear.
- Beauty & Skincare
- Companies can offer products that help achieve the natural, beachy look for customers.
