Re Midi by Diana Irani is a label that tries to make you look good on the outside and feel great on the inside. Re Midi clothes will be made from specially developed fabrics that release a controlled dose of a complementary or homeopathic medicine into your bloodstream through your skin while you wear it.
Most designers would be happy with one successful clothes line, but Diana Irani's ideas differ from the typical trend-driven concepts of fashion. Blank, the womenswear and accessories label she launched in 1999 while studying for an M Phil degree at London's Royal College of Art, sells well in America, Japan and Europe. But now she's busy working on an unusual diffusion line, funded by NESTA's Creative Pioneer Programme.