The French-based Abbé Pierre Foundation, with the help of ad agency BDDP et Fils, has come up with the homeless campaign slogan and photo shoot, “They had a past. Help them find a future.” And according to its site, 140,000 people are still homeless on the streets of France.
The campaign is based on an extremely imaginative awareness of the inadequate housing situation for the homeless. Homeless people often struggle to maintain consistently regular, secure and safe housing and can often be found roaming streets or alleyways. The campaign humanizes the homeless by showing us photographs of them with cut-out photographs showing us their past.
Some homeless have had families, some have had loved ones and others were once lying on a beach under the sun. The photographer for this series, Hervé Plumet, focalizes on the gray dullness of the city, and with the added photograph in a more vibrant color, it puts emphasis on the stark contrast of before and after.