Holzweiler launched its new SS22 collection, dubbed In-Transit. The collection was developed after some introspective thoughts on the last two years. Travel restrictions prevented everyone from partaking in their favorite tourist escapades like visiting museums and exploring new cities.
The collection is inspired by the longing for travel and draws inspiration from archive Norwegian postcards. Some key pieces include the Spring Down Jacket, an outerwear piece that features vertical quilting and padded with responsibly sourced down. It is available in various colorways. Additionally, the Tine Knit boasts a loose-fit and is available in a number of vibrant gradients. Craftsmanship is the In-Transit's biggest priority. The collection was approached with a playful attitude and combined crochet, summer knits, and technical fabrics.
Image Credit: Holzweiler
Why This Trend Is Growing
- Introspective Fashion Collections
- Designing fashion collections inspired by personal reflections and experiences can create relatable and meaningful pieces for consumers.
- Nostalgic Travel-inspired Fashion
- Fashion brands can tap into consumers' longing for travel by creating collections that draw inspiration from nostalgic travel elements, such as postcards and landmarks.
- Sustainable Outerwear
- Innovation opportunities can arise in creating responsibly sourced and eco-friendly outerwear pieces that still maintain warmth and style like the Spring Down Jacket found in Holzweiler's In-Transit Collection.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage introspective and travel-inspired ideas to create unique and relevant collections for consumers.
- Tourism
- Travel and tourism industries can collaborate with fashion brands to incorporate iconic, nostalgic, and postcard-like elements into clothing and accessories to inspire tourists to visit popular destinations.
- Sustainability
- Sustainable and eco-friendly industries can explore ways to create responsibly sourced down and technical fabrics that can be used to design warm and comfortable outerwear pieces like the ones found in Holzweiler's In-Transit Collection.
