Way back in April 2007, Trendopoly reported on the use of cow urine to purify bad children. In India, cows are sacred… and apparently, so is their pee.
This must be the reasoning behind a new product--soda pop made from cow urine. One of India’s biggest and oldest Hindu nationalist groups, the Cow Protection Department of the Rashtriya Swayamsevak Sangh, is developing the gau jal, or “cow water,” to promote its ideology of Hindutva.
Key Themes Behind This Trend
- Cow Urine Products
- The trend of creating products made from cow urine is on the rise in India, presenting an opportunity for companies to innovate in this emerging market.
- Religious-based Products
- The trend of creating products based on religious beliefs is gaining popularity, creating an untapped market for companies to explore.
- Alternative Beverage Industry
- The trend of exploring alternative ingredients to create beverages is growing, offering an opportunity for companies to develop new and unique product lines.
Where This Applies
- Food and Beverage Industry
- The food and beverage industry in India is ripe for disruption as companies develop alternative products to cater to new trends and beliefs.
- Religious Industry
- The religious industry in India is an emerging market that is still untapped, offering a chance for companies to develop new products based on spiritual beliefs.
- Health and Wellness Industry
- The health and wellness industry in India can benefit from the trend of using natural ingredients and offer alternative beverage options made from herbal, ayurvedic formulations.
