Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

India's Unusual Cow Urine Soft Drink

 - Feb 14, 2009
References: timesonline
Way back in April 2007, Trendopoly reported on the use of cow urine to purify bad children. In India, cows are sacred… and apparently, so is their pee.

This must be the reasoning behind a new product--soda pop made from cow urine. One of India’s biggest and oldest Hindu nationalist groups, the Cow Protection Department of the Rashtriya Swayamsevak Sangh, is developing the gau jal, or "cow water," to promote its ideology of Hindutva.