Holy Carrot by Studio Toogood is a restaurant interior in Spitalfields, London, designed as a materially driven bistro within a former bank building. The project was developed by Studio Toogood, led by Faye Toogood, for restaurateur Irina Linovich and chef Daniel Watkins. The space translates the restaurant’s plant-led menu into a physical environment using raw and tactile materials such as linoleum, canvas, wood, and tile.
The layout combines dining, lounge, and kitchen areas within a single open room, anchored by a large hand-painted mural featuring oversized mushrooms and figures. Custom furniture and sculptural elements are integrated throughout, including paper-based lighting, canvas curtains, and textured seating. The material palette draws from the surrounding Georgian architecture, using deep brown tones and muted finishes across surfaces.
Image Credit: Ollie Tomlinson
What's Driving This Trend
- Material-driven Hospitality Design
- A focus on raw, tactile surfaces and artisanal finishes creates opportunities for novel material systems that redefine durability and sensory engagement in public dining spaces.
- Sculptural Functional Furniture
- Integration of custom, sculptural seating and fixtures signals demand for hybrid pieces that merge artful form with ergonomic utility for compact, multifunctional interiors.
- Plant-led Spatial Narratives
- Translating menu philosophy into immersive murals and botanical motifs points to experiential storytelling as a driver for themed spatial products and coatings.
Who This Affects Most
- Restaurant and Foodservice
- Boutique restaurants emphasizing materiality and visual storytelling present openings for differentiated dining formats that prioritize atmospheric cohesion with culinary identity.
- Hospitality Interior Design
- Design studios specializing in tactile palettes and site-specific installations are positioned to capitalize on demand for bespoke, narrative-rich environments in adaptive reuse projects.
- Furniture and Lighting Manufacturing
- Manufacturers producing paper-based lighting, molded seating, and customizable fixtures can meet rising interest in artisanal, limited-run pieces that blend sculptural aesthetics with commercial performance.
