'The Kitchn' recently published a recipe for a holiday punch made from hibiscus tea. When it comes to holiday parties, punch is the perfect way to ensure that no guest ever goes thirsty. Instead of trying to portion individual cocktails, this punch can be used to serve numerous guests at once.
The hibiscus holiday punch combines the refreshing taste of herbal tea with the playfulness of sparkling wine. Once the tea has been brewed, you will need to add a combination of simple syrup, cranberry juice and lime juice. To give the punch a boozy element, you can use a combination of sparkling wine and silver rum. To finish, top with frozen cranberries and fresh rosemary. The end result is a bright and refreshing punch that is also beautiful to look at.
What's Driving This Trend
- Herbal-infused Beverages
- The combination of tea and alcohol presents an opportunity for innovation in the beverage industry, particularly in the creation of new herbal-based cocktails and punches.
- Batched Cocktails
- Creating unique punch recipes can provide an opportunity for bars and restaurants to offer batched cocktails as a convenient option for busy events or large groups.
- Holiday-specific Beverages
- Designing special cocktail offerings, such as holiday-themed punches, creates an opportunity to increase revenue during the holiday season for both bars and restaurants.
Who This Affects Most
- Beverage
- The beverage industry could benefit from the creation of new tea-infused cocktail and punch offerings, appealing to health-conscious and flavor-seeking consumers alike.
- Hospitality
- Hotels, resorts, and event venues can draw in guests by offering customizable, unique, and Instagrammable punch recipes for holiday gatherings and events, creating a more memorable experience for attendees.
- Consumer Packaged Goods
- CPG companies could develop and market a range of tea-based punch concentrates that can be served non-alcoholic or mixed with spirits, such as the hibiscus holiday punch recipe, in order to capitalize on the trend of at-home entertaining.
