Cesar's Christmas Campaign Features Holiday Jumpers Created by Pets
Laura McQuarrie — November 8, 2018 — Art & Design
References: cesar & adsoftheworld
To help dogs be front and center of this year's holiday celebrations, dog food brand Cesar created an elaborate pet-friendly obstacle course that let three dogs design their own holiday jumpers. At the Doggy Design Studio, dogs were encouraged to run, bark and wag their tails—with each action determining a different part of the sweater design, such as the base color, icons and the overall layout. Naturally, each of the participating pups was rewarded with food for their contributions.
This Christmas, pet owners have the chance to win a matching holiday jumper set from the TWINNING sweater collection Designed by Dogs. The finished sweaters include festively colored styles for small, medium and large dogs that are decorated with seasonal motifs like candy canes, evergreen trees, bows and dog-shaped snow sculptures.
This Christmas, pet owners have the chance to win a matching holiday jumper set from the TWINNING sweater collection Designed by Dogs. The finished sweaters include festively colored styles for small, medium and large dogs that are decorated with seasonal motifs like candy canes, evergreen trees, bows and dog-shaped snow sculptures.
Trend Themes
1. Customized Pet Fashion - By involving dogs in the design process of holiday sweaters, there is an opportunity for businesses to tap into the trend of customized pet fashion and offer unique, personalized products for pet owners.
2. Interactive Pet Experiences - The creation of a Doggy Design Studio highlights the trend of interactive pet experiences, indicating a potential for businesses to create immersive and engaging environments that allow pets to actively participate in the creation of products or services.
3. Pet-inspired Design - The use of dog-centric design elements, such as dog-shaped snow sculptures and other seasonal motifs, showcases the trend of pet-inspired design, presenting opportunities for industries to incorporate pet-related themes into their products and marketing strategies.
Industry Implications
1. Pet Fashion - The concept of holiday jumpers designed by dogs opens up disruptive innovation opportunities in the pet fashion industry, where companies can create clothing collections that are not only pet-friendly but also incorporate the input and creativity of pets themselves.
2. Pet Experiences - The Doggy Design Studio demonstrates the potential for disruptive innovation in the pet experiences industry, inspiring businesses to develop more interactive and engaging experiences that encourage pets to actively participate in the creation of unique and personalized products.
3. Seasonal Decor - The incorporation of dog-inspired design elements in holiday sweaters presents disruptive innovation opportunities in the seasonal decor industry, encouraging businesses to create festive products that reflect the interests and preferences of pet owners.
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