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Cesar's Christmas Campaign Features Holiday Jumpers Created by Pets

 - Nov 8, 2018
References: cesar & adsoftheworld
To help dogs be front and center of this year's holiday celebrations, dog food brand Cesar created an elaborate pet-friendly obstacle course that let three dogs design their own holiday jumpers. At the Doggy Design Studio, dogs were encouraged to run, bark and wag their tails—with each action determining a different part of the sweater design, such as the base color, icons and the overall layout. Naturally, each of the participating pups was rewarded with food for their contributions.

This Christmas, pet owners have the chance to win a matching holiday jumper set from the TWINNING sweater collection Designed by Dogs. The finished sweaters include festively colored styles for small, medium and large dogs that are decorated with seasonal motifs like candy canes, evergreen trees, bows and dog-shaped snow sculptures.