Mariah Carey – the unofficial queen of Christmas – is about to make the holidays even sweeter with her new Holiday Hits Cookie Trio.
Mariah's Cookies is a virtual bakery brand that was just launched by singer Mariah Carey and Virtual Dining Concepts. Together, the songstress and the brand have put together a Holiday Hits Cookie Trio that's available just in time for the holidays. The trio of cookies is available for just a limited time and includes three special edition flavors: Gingerbread, Cinnamon Sugar, and Chocolate Raspberry Truffle. When asked about the collection, Carey explains, "We forgot to leave cookies out for Santa last year and were terrified we'd wind up on the naughty list. So we FaceTimed him over the summer to ensure we got his top 3 flavors. In case you were wondering, here they are!"
The festive cookies are available to order from mariahcareyscookies.com, the Mariah's Cookies app, and through several third-party delivery apps.
Image Credit: Mariah's Cookies
Key Themes Behind This Trend
- Celebrity-branded Food
- There is an opportunity for more celebrities to create virtual bakery brands or other food-related products.
- Limited Edition Food Offerings
- Creating seasonal or limited edition food items can generate buzz and excitement, leading to increased sales.
- Virtual Bakeries
- Virtual bakeries can offer unique and niche products without the need for a brick and mortar storefront.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore the potential of partnering with celebrities and creating seasonal or limited edition offerings.
- E-commerce
- E-commerce platforms can provide a platform for virtual bakeries and other food businesses to sell and deliver their products.
- Marketing and Advertising
- Marketing agencies can assist in creating and promoting celebrity-branded food and virtual bakery brands.
