As suggested by the illustrations on these holiday advent calendars from Lily's Kitchen, these festive products are not targeted towards children, but rather the beloved pets of one's household. The unique advent calendars are filled with wholesome pet treats from Lily's Kitchen, such as "Turkey Treats with Cranberry" and "Festive Treats with Shrimp" in the Advent Calendar for Cats and "Bedtime Biscuits" in the Advent Calendar for Dogs.
Over the last few years, holiday advent calendars have transformed from exclusively offering chocolate-filled treats to kids to festive kits that are being retargeted for adults. Now, products that help families to count down the days to Christmas are being introduced to include the furriest members of the family. Even outside of holidays, health-conscious pet owners are pampering their pets with humanized products and human-grade food, creating a new niche for personified pet products.