Inspired by a classic sweet rice milk beverage, Better Booch is introducing Hola Horchata as "the first-ever horchata kombucha on the market." The canned beverage shares many of the same ingredients as the traditional Mexican beverage, including star anise and rice but also oolong tea as a base for the sparkling probiotic tea.
The light and fizzy drink is packed with live active cultures, adaptogens and antioxidants, as well as ingredients like cinnamon that are full of properties that are anti-inflammatory, metabolism-boosting and helpful for balancing blood sugar levels.
According to Better Booch founders Trey and Ashleigh Lockerbie, "Hola Horchata is our most innovative and unique flavor yet" and it joins other unique kombucha beverages with flavors like Rose Bliss, Ginger Boost and Citrus Sunrise.
Image Credit: Better Booch
Why This Trend Is Growing
- Horchata-inspired Beverages
- The introduction of horchata-inspired kombuchas presents an opportunity for food and beverage companies to explore the fusion of traditional drinks with modern healthy alternatives.
- Adaptogenic Beverages
- The addition of adaptogens to beverages like Hola Horchata suggests an opportunity for supplement and wellness industries to innovate in the functional beverage sector.
- Mexican Fusion Beverages
- The success of Hola Horchata highlights an opportunity for companies to further explore Mexican flavor profiles and bring them into the mainstream beverage market.
Industries Being Reshaped
- Beverage Industry
- The growth of unique and innovative kombucha flavors suggests an opportunity for the beverage industry to continue to explore and innovate in light and fizzy drinks.
- Health and Wellness Industry
- The inclusion of adaptogens and antioxidants in beverages presents an opportunity for the health and wellness industry to expand their product lines into functional beverages.
- Food and Flavors Industry
- Horchata-inspired kombuchas offer a unique flavor profile that blends traditional Mexican flavors with modern healthy ingredients, presenting an opportunity for the food and flavors industry to explore fusion cuisine in beverages.
