Hogan's Cider's Brand Identity Has Shifted to Be More Modern

 - Jun 1, 2017
References: hoganscider & packagingoftheworld
The United Kingdom-based brand Hogan's Cider offers a unique range of flavors in its products, and it recently enlisted the designer Claire Hartley to rebrand the products to better appeal to modern consumers.

The bottles of the ciders are large and come in a dark brown color, while their labels offer a bright pop of color that differs based on the flavors the bottles contain. Using large, playful font, the band is better able to appeal to younger consumers.

Products in the Hogan's Cider collection include a Golden & Earthy Medium Cider and Deep and Smokey Dry Cider – both of which are fresh pressed, as well as a Fruity Sugar-Free Cider, a Sour Cider and fragrant Wild Elder Cider.