H & M Gets Geeky in S/S '09 Ads

 - Mar 21, 2009
References: hm & thefashionspot
The new H & M Spring/Summer 2009 ad campaign is a fun take on geometry with supermodels Eva Herzigova, Shalom Harlow and the odd man out, actor/model Vincent Gallo.

Shot by photographer Andreas Sjödin, the ads feature the models playfully posing next to assorted larger-than-life geometric shapes.

The ads can be effectively used by fashionistas to teach their kids about triangles, circles, rectangles, and lines.

Now, who says fashion can’t be educational?

The print campaign is complemented with an equally fun video spot that features the models getting lost in rooms and mazes. It gets rather surreal and weird, make sure to catch that spot above and the making-of video below.