Christy Turlington has rounded up her closest supermodel friends for a rowdy holiday gathering in the new H&M Christmas 2013 campaign. Turlington, along with Doutzen Kroes, Liu Wen and Cora Emmanuel, dons cozy knitwear, jersey dresses, satin frocks and bejeweled sweaters as they good-naturedly engage in the holiday festivities. The gang even assembles for an eclectic family portrait-esque shot that captures the quirky, rambunctious and overwhelming nature of family gatherings.
H&M will surely be a staple brand this season, with affordable -- yet, still adorable -- pieces. Since your schedule is sure to be jam-packed with dinner parties, cocktail soirees and jubilees, dress to impress with H&M’s impressive collection of both casual and glamorous duds.
What's Driving This Trend
- Supermodel-only Family Photos
- Disruptive innovation opportunity: Offering exclusive celebrity-inspired family photoshoots for everyday consumers.
- Cozy Knitwear and Jersey Dresses
- Disruptive innovation opportunity: Creating sustainable and ethically sourced cozy knitwear and jersey dresses for a comfortable yet fashionable holiday season.
- Affordable Glamorous Duds
- Disruptive innovation opportunity: Developing a digital platform that offers affordable rentals of high-end designer clothing for special occasions.
Who This Affects Most
- Fashion Photography
- Disruptive innovation opportunity: Implementing AI technology to offer automated and customized family photo shoots, eliminating the need for professional photographers.
- Sustainable Fashion
- Disruptive innovation opportunity: Using innovative fabric technologies to create eco-friendly and socially responsible knitwear and jersey dresses.
- Fashion Rental
- Disruptive innovation opportunity: Building an online marketplace that offers a wide range of affordable, high-quality clothing rentals for various occasions.
