Raf Simons Launches the New History of my World Platform
References: historyofmyworld & hypebeast
Raf Simons launches the new 'History of my World' retail platform that drops a selection of special blankets that are designed in studio. The Belgian designer recently announced plans of the platform and gives fans a deep dive into his point of view during design, philosophy, and aesthetics.
The selection of designs range from clothing, literature, and homeware as well. The title of the platform has been seen before, back in 2005 when the brand used it to honor its 10th anniversary capsule of 45 blankets. Every blanket is produced in the studio and entirely one-off. The platform features a series of books by the designer and some candles as well. Notably all of the books are on sale and can be signed by Simons.
Image Credit: Ken Claes
The selection of designs range from clothing, literature, and homeware as well. The title of the platform has been seen before, back in 2005 when the brand used it to honor its 10th anniversary capsule of 45 blankets. Every blanket is produced in the studio and entirely one-off. The platform features a series of books by the designer and some candles as well. Notably all of the books are on sale and can be signed by Simons.
Image Credit: Ken Claes
Trend Themes
1. Street-informed Retail Platforms - The emergence of street-informed retail platforms presents an opportunity for brands to connect with urban consumers through unique and localized experiences.
2. Designer-driven Homeware - The rising trend of designer-driven homeware opens up disruptive innovation opportunities for brands to collaborate and create limited-edition products that blur the line between fashion and home decor.
3. Personalized Retail Experiences - The launch of the 'History of my World' platform showcases the growing demand for personalized retail experiences, presenting an opportunity for brands to engage customers through curated products that reflect their individual tastes and interests.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage street-informed retail platforms to tap into the urban consumer market and drive brand loyalty through unique collaborations and limited-edition releases.
2. Home Decor - The home decor industry can embrace the designer-driven homeware trend by partnering with fashion designers to create exclusive collections that appeal to style-conscious consumers seeking cohesive aesthetics in their living spaces.
3. Retail Technology - The demand for personalized retail experiences provides an opportunity for retail technology companies to develop innovative solutions that enable brands to curate and deliver customized products and recommendations to individual customers.
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