Crisp Casual Branding

Minimalistic merchandizing is a technique that's gained popularity as of late, and an example such as The Hill Station packaging demonstrates why it's so successful. Clarity has become a virtue in a world in which grocery stores are stocked full of glaring competitive products, ironically raising the stock of the simpler-looking ones which charm consumers.

But the fresh local Vietnamese products, conserves and infusions that are sold through the fine restaurant and boutique deli may have little retail competition. The establishment, which is nestled within an old French mountain outpost, caters to a sophisticated clientele who appreciate cleanliness and uniformity in brand identity design. However, for a little subtle flavor, Studio Egregius infused the jar labels The Hill Station packaging with a hint of Indochine style.