Pearlescent Face Primers

The High Glass Face Primer is Infused with Light-Reflecting Pearls

The High Glass Face Primer by NYX Cosmetics shares an easy way to get the look of luminous and virtually transparent "glass skin," which came into popularity out of Korean beauty. The primer boasts light-reflecting pearls to create the illusion of a flawless, healthy glow that's as smooth and clear as a pane of glass. The product is available in three shades: Moonbeam, Rose Quartz and Sandy Glow.

NYX's High Glass Face Primer is the first step in the beauty brand's three-step High Glass Skin Regimen, which also includes illuminating and finishing powders. While K-beauty inspired the rise of "glass skin," NYX's trio of makeup products help to simplify a complicated multi-step skincare routine and make the finished result quickly achievable.

Image Credit: NYX Cosmetics

Luminous Skin Trend
The popularity of glass skin in Korean beauty has sparked a trend for luminous complexions.
Light-reflecting Makeup Trend
Makeup products infused with light-reflecting pearls are becoming popular for achieving a flawless, healthy glow.
Simplified Skincare Routine Trend
Consumers are seeking makeup products that streamline the multi-step skincare routine for quick and achievable results.

Sectors Adopting This

Beauty and Skincare
Beauty brands have opportunities to develop products that create a luminous and glasslike appearance, catering to the demand for flawless, healthy-looking skin.
Cosmetics
The cosmetics industry can capitalize on the trend by incorporating light-reflecting pearls into their products for a radiant finish.
Korean Beauty
Korean beauty brands can expand their offerings by developing simplified skincare and makeup products to meet the demand for glass skin.
SCORE
0.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 9%
Freshness 9%

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