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Circularly Chic Workout Weights

The Conceptual 'Hi Moon' Kettlebell is Design-Conscious

— August 9, 2021 — Art & Design
The conceptual 'Hi Moon' kettlebell has been designed by the Feier Design Studio as a workout accessory solution that speaks to the increased number of consumers who have been utilizing their living space as a gym over the past many months.

The workout weights are characterized by their circular form that makes them easy to grasp, while also maintaining an inherently stylish aesthetic. This would allow the weights to be left out in the open between uses without looking out of place thanks to their sculpture-like appearance.

The conceptual 'Hi Moon' kettlebell is imagined in three finish shades including coral blue, cloud grey and peach orange, which would enable athletes to choose their favorite or the one that best suits their home decor.
Trend Themes
1. Stylish Workout Accessories - Design-conscious workout equipment that doubles as stylish home decor creates new opportunities for disruption in the fitness industry.
2. Home Gym Equipment - The new normal of working out from home during COVID-19 has created opportunities for companies to innovate in the home fitness equipment space.
3. Circular Fitness Equipment - Circular workout equipment presents a unique and aesthetically pleasing design opportunity to differentiate from traditional equipment.
Industry Implications
1. Fitness Equipment - Advancements in workout equipment design create opportunities for companies to disrupt the traditional fitness equipment market.
2. Home Decor - Workout equipment that doubles as stylish home decor creates opportunities for companies to innovate in the home decor industry.
3. Product Design - A focus on aesthetically pleasing workout equipment creates opportunities for companies to disrupt and differentiate in the product design industry.
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