For the Herschel Supply Spring '16 collection, the brand is paying tribute to an iconic soft drink. Featuring three of Herschel's most popular bag silhouettes, this collection honors Coca-Cola.
Though this isn't the first time the two popular brands have collaborated, this collection is the most eye-catching of all their co-branded work. The Herschel Supply Spring '16 collection includes backpacks, duffel bags and travel kits in black and white as well as Coca-Cola's traditional red and white colorway.
Like all Herschel Supply products, the bags within this collection are crafted from durable fabric and made with recycled PET plastic bottles. Finally, the exterior is outfitted with the Coca-Cola logo including the brand name inscribed in different languages.
What's Driving This Trend
- Branded Collaborations
- Opportunity for brands to collaborate and create eye-catching co-branded products that appeal to consumers.
- Sustainable Fashion
- Demand for durable products made from recycled materials, such as bags made from recycled PET plastic bottles.
- Nostalgia Marketing
- Utilizing iconic brands and logos to evoke a sense of nostalgia and create a connection with consumers.
Who This Affects Most
- Fashion Retail
- Brands can tap into the demand for co-branded and sustainable products and cater to consumer preferences.
- Beverage Industry
- Collaborating with popular brands to create co-branded merchandise can extend brand reach and create unique marketing opportunities.
- Marketing and Advertising
- Utilizing nostalgia marketing and co-branded collaborations to create engaging campaigns and connect with consumers emotionally.
