The 'Here I Am' Design Scene editorial exclusive is captured by photographer Mateusz Sitek. Model Beate Stivrina stars in the urban fashion story that is lensed in the streets of London, England.
This elegant image series embodies true elegance and sophistication brought forth by a rich wardrobe that is hand-picked by stylist Erica Matthews. Mixing edgy casuals with luxe designer staples and opulent accessories, Matthews dresses model Beate in distressed denims, colored blazer garments and rocker chic shoe and headwear accessories.
The stylist works in collaboration with makeup artist Carol Lopez Reid to give Beate a high-fashion look for the 'Here I Am' Design Scene exclusive. The model is lensed as she poses in front of covetable designer shops and well-known urban landmarks that are synonymous with the city of London.
What's Driving This Trend
- Urban Fashion Editorials
- Opportunities for fashion brands to partner with photographers and models to showcase unique style in urban environments.
- Sophisticated Streetwear
- Opportunities for designers to create high-end streetwear that combines edgy and polished elements.
- Location-based Fashion Shoots
- Opportunities for photographers and stylists to feature fashion in front of iconic city landmarks for added visual interest.
Who This Affects Most
- Fashion
- A focus on location-based, sophisticated streetwear and urban fashion editorials will help brands stand out and target fashion-forward consumers.
- Photography
- Partnering with models, fashion brands and makeup artists for urban fashion editorial shoots can provide photographers with increased exposure and opportunities for innovation.
- Travel and Tourism
- Highlighting iconic city landmarks as backdrops for fashion shoots can provide opportunities to feature travel destinations and attract fashion-focused tourists.
