Hemp Hop Beverage, a California-based startup specializing in cannabis-infused water, has announced 'NARDT,' a highly functional relaxation beverage intended to help customers unwind in a controlled and healthy manner.
The new drink combines the benefits of hemp and hops extracts -- both grown organically in California -- with a proprietary nanotechnology process that increases effectiveness and absorption. In addition, the company uses all-natural hemp that contains CBD but 0.0% THC, helping customers achieve a relaxed "feel-good" state without experiencing the effects of psychoactive cannabis.
With a timely launch, the company hopes that its new product can help those whose mental health has been impacted by the COVID-19 pandemic. “The world was already stressed out long before the pandemic ever hit, now it seems to be worse than ever. Hops and Hemp are from the same plant family and work in synergy with each other to deliver the potent stress-reducing oomph,” said the CEO and Co-Founder of Hemp Hop, Adam Hagaman.
Image Credit: Hemp Hop Beverages
What's Driving This Trend
- Hemp-based Relaxation Drinks
- Opportunity for other beverage manufacturers to infuse hemp and hops extracts with proprietary nanotechnology to increase effectiveness and absorption.
- Natural Stress-reducing Supplements
- Opportunity for supplement companies to create all-natural relaxation products to aid in stress relief.
- Functional Beverages for Mental Health
- Opportunity for functional beverage companies to develop products specifically targeted at improving mental health and well-being.
Who This Affects Most
- Beverage Manufacturing
- Beverage manufacturers can explore the use of hemp, hops and nanotechnology to create new products in the relaxation and stress relief segment.
- Supplement Industry
- Supplement companies can explore the use of all-natural ingredients and new innovations to create products for mental health and stress relief.
- Functional Beverage Industry
- Functional beverage companies can develop and market products that target specific mental health issues to create a new segment of the functional beverage market.
