Kanye West is a living, breathing example of how any press can be good press. Even after the fiasco at last year’s MTV awards show, any merchandise endorsed or that has anything to do with Kanye is selling faster than ever, including the Hella Tight Yeezy Hat, which features the bear from his album covers wearing his trademark shades.
Released not even two weeks ago, the Hella Tight Yeezy hat is almost sold out of online and retail stores. This man is a marketing magnate. If there was Kanye West cottage cheese out there, it would be gone from supermarkets like that.