Thermo-Reactive Silver Apparel

HELIOT EMIL Introduced New Reflective Pieces for the FW18 Season

HELIOT EMIL's latest collection for Fall/Winter 2018 is one that attracts attention with its tactical elements and bold designs. The capsule is comprised of thermo-reactive pieces that are ready to combat the colder seasons. Notably, the label only recently branched out to the territory of womenswear and one of its standout selections is a jacket and matching dress pants set. The set is constructed with thermo-reactive fabric materials and it has a technology incorporated that changes color in correlation to the weather.

Some other details of the set include detachable sleeves through a hidden zipper, adjustable drawstring hems, a concealed pocket at the rear of the jacket, a removable hood, PVC patchwork and a pouch attached around the waist of the pants.

Thermo-reactive Apparel
The technology of changing color depending on weather is a disruptive innovation opportunity for outdoor apparel.
Detachable Sleeve Clothing
The addition of detachable sleeves through hidden zippers is a disruptive innovation opportunity for multi-use clothing items.
PVC Patchwork
The use of PVC patchwork is a disruptive innovation opportunity for adding texture and durability to clothing designs.

Where This Applies

Outdoor Apparel
The thermo-reactive technology can be applied to outdoor jackets, pants, and other gear to provide additional functionality for various environments.
Multi-functional Clothing
The addition of detachable sleeves could be applied to various clothing items such as jackets and shirts to provide more versatility in different situations.
Fashion Design
PVC patchwork can be utilized in various clothing design applications to add a unique texture and style to garments.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 28%
Freshness 8%