The concept in Heidi Lender's latest series Once Upon is simple, but with stunning outcomes. The former fashion editor employed a weekly photo assignment for herself, which flourished into a story of photos exploring individuals.
The photos in Heidi Lender's Once Upon let you create your own story for these models, allowing you an interesting experience when you view them. See these images now in the featured gallery.
Implications - Consumers are drawn to products through which they are able to explore their own desires, dreams and imagination. Businesses will see large returns by selling products by which consumers are able to create their own unique experience or story.