The concept in Heidi Lender's latest series Once Upon is simple, but with stunning outcomes. The former fashion editor employed a weekly photo assignment for herself, which flourished into a story of photos exploring individuals.
The photos in Heidi Lender's Once Upon let you create your own story for these models, allowing you an interesting experience when you view them. See these images now in the featured gallery.
Implications - Consumers are drawn to products through which they are able to explore their own desires, dreams and imagination. Businesses will see large returns by selling products by which consumers are able to create their own unique experience or story.
What's Driving This Trend
- Self-expression Products
- Opportunities exist for businesses to create products that allow consumers to express their own desires and imagination.
- Interactive Photography
- There is potential for disruptive innovation in the photography industry by creating interactive experiences that engage viewers in creating their own stories.
- Personalized Consumer Experiences
- Businesses can cater to consumer preferences by offering personalized experiences that allow individuals to create their own stories.
Who This Affects Most
- Product Design
- The product design industry can create customized products that offer consumers the ability to express their desires and imagination.
- Photography
- The photography industry can innovate by creating interactive experiences that engage viewers and allow them to create their own stories.
- Tourism and Hospitality
- The tourism and hospitality industry can offer personalized experiences that allow individuals to create their own unique stories and memories.
