The 'Heathers' Musical Asks 'What's Your Damage?'
Vasiliki Marapas — December 12, 2013 — Pop Culture
References: artsbeat.blogs.nytimes & jezebel
Be still your beating heart, because your 80s dreams are about to come true: a Heathers Musical is in development.
For those who are unaware, the controversial satire was the original 'Mean Girls,' a film about navigating the shark-infested waters of high school, starring Winona Ryder as a Veronica trying to infiltrate a clique of "Heathers." Though the 1988 dark comedy, written by Daniel Waters, was a commercial flop, it quickly rocketed into cult classic status.
The off Broadway show is being developed by composer Laurence O'Keefe, the man partially responsible for Legally Blonde's musical transition from film to stage, writer Kevin Murphy and director Andy Fickman. One can only hope that Ryder and Shannen Doherty (the most legendary of the Heathers) are available for casting.
For those who are unaware, the controversial satire was the original 'Mean Girls,' a film about navigating the shark-infested waters of high school, starring Winona Ryder as a Veronica trying to infiltrate a clique of "Heathers." Though the 1988 dark comedy, written by Daniel Waters, was a commercial flop, it quickly rocketed into cult classic status.
The off Broadway show is being developed by composer Laurence O'Keefe, the man partially responsible for Legally Blonde's musical transition from film to stage, writer Kevin Murphy and director Andy Fickman. One can only hope that Ryder and Shannen Doherty (the most legendary of the Heathers) are available for casting.
Trend Themes
1. Satirical Musicals - Creating satirical musicals based on cult classic films presents a disruptive innovation opportunity to bring nostalgia and a fresh perspective to the stage.
2. 'mean Girls' Nostalgia - Tapping into the nostalgic appeal of 'Mean Girls' and other 80s films through musical adaptations offers a disruptive innovation opportunity to attract both existing fans and a new generation of audiences.
3. Off Broadway Adaptations - Developing off Broadway adaptations of popular films opens up a disruptive innovation opportunity to showcase unique and edgy productions while catering to a niche audience.
Industry Implications
1. Theater - The theater industry can explore disruptive innovation by capitalizing on the trend of creating satirical mean girl musicals to attract new audiences and revitalize interest in live performances.
2. Film - The film industry can leverage the success of cult classics like 'Heathers' by licensing their properties for musical adaptations, presenting a disruptive innovation opportunity to extend their reach and monetize older content.
3. Entertainment - The entertainment industry can take advantage of the 'Mean Girls' nostalgia trend by developing and promoting satirical musicals as a way to engage both fans of the original films and new audiences, fostering disruptive innovation and creating new revenue streams.
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