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‘Heat Index' in Elle US April 2010 is Steamy

 - Apr 14, 2010   Updated: Jul 4 2011
References: elle & fashiongonerogue
Statuesque model Rie Rasmussen looks super hot in her latest work for Elle US April 2010. The shoot entitled ‘Heat Index,’ shot by photographer Max Farago takes place on the open desert road with a vintage convertible as a prop.

Styled by Mel Ottenberg, ‘Heat Index’ features pieces from Fendi, Missoni and Chloe including colorful bodysuits, hot pants and a see-thorough plastic trench in case of a serious downpour.

Implications - Any company seeking a way to generate immediate brand awareness and interest would be wise to invest in sexually charged advertising. By appealing to a consumer's carnal desires, the company stands a good chance of drawing interest from regular consumers, the media, and those critical of the ad's sexual content.