In honor of National Heart Health Month, Cheerios announced that it will bring back happy-heart shapes to Honey Nut Cheerios and original yellow-box Cheerios, along with new additional flavors including Blueberry, Chocolate, and Cinnamon starting in late January.
“When we launched the happy-heart shaped O’s last year, it helped to educate millions of our fans about the importance of not only following a heart-healthy diet, but also about the benefits of eating Cheerios,” said Kathy Dixon, Senior Brand Experience Manager, Cheerios. “Cheerios is on a mission to not only put a smile on people’s faces but to inspire them to find new and fun ways to support their hearts.”
To raise awareness of the importance of National Heart Health Month, Cheerios will be giving away a free box of Honey Nut Cheerios through its rebate program during the month of February, while supplies last.
Image Credit: Cheerios
Why This Trend Is Growing
- Heart-healthy Cereal
- There is an opportunity to create more heart-healthy cereals by using alternative ingredients and shapes for improved functionality.
- Personalized Nutrition
- Personalizing nutrition based on individual heart health needs has the potential to be a disruptive innovation in the cereal industry.
- Seasonal Promotions
- Seasonal promotions that raise awareness and provide incentives for heart-healthy products can be an effective marketing strategy for cereal brands.
Industries Being Reshaped
- Cereal
- The cereal industry can benefit from the development of new heart-healthy products and personalized nutrition offerings.
- Health Food
- The health food industry can expand their offerings to provide more heart-healthy options beyond traditional whole foods and supplements.
- Marketing
- Marketing agencies can develop effective seasonal promotion strategies to raise awareness for heart-healthy products and increase sales.
