YGYI, an omni-direct lifestyle company, launched its 2019 Better Health Challenge and with it, support from Amazon Alexa.
With the 2019 Better Health Challenge, YGYI is inviting consumers to select a program that best fits their lifestyle to transform how they look and feel. Options include Keto 90, Rev 90—a high-density, low-calorie approach—and Wellness 90, which emphasizes a well-balanced diet of nuts, lean protein, fruits and vegetables. This year, those with an Alexa-enabled device will be able to get a daily flash briefing from Health and Wellness Coach Sanjeev Javia.
This year's iteration of the Better Health Challenge also introduces a Team Division, a refreshed website, new recipes and a simplified program. Challenge participants are also able to support themselves with weekly Facebook Live events.
What's Driving This Trend
- Omni-direct Lifestyle
- Disruptive innovation opportunity: Develop a comprehensive platform that seamlessly integrates all aspects of a consumer's lifestyle, including health, fitness, and personal care.
- Voice-assistant Integration
- Disruptive innovation opportunity: Create voice-enabled applications and services that provide personalized health and wellness recommendations and support.
- Holistic Health Programs
- Disruptive innovation opportunity: Design wellness programs that go beyond traditional approaches, offering customizable options that cater to individuals' specific needs and goals.
Who This Affects Most
- Health and Wellness
- Disruptive innovation opportunity: Develop smart devices and wearables that can track and analyze personal health data to provide real-time feedback and guidance.
- E-commerce
- Disruptive innovation opportunity: Build seamless online platforms that offer personalized health and wellness products and services, leveraging data analytics and AI.
- Mobile Applications
- Disruptive innovation opportunity: Create mobile apps with voice-assistant integration that provide interactive and engaging health and wellness experiences for users on-the-go.
