Skullcandy Shows Music Coursing Through People's Veins in These Print Ads
Cadhla Gray — October 24, 2015 — Marketing
References: skullcandy & adeevee
These Skullcandy headphone ads promote the brand's 'Navigator' on-ear collection, taking the common phrase of, "music coursing through my veins" and applying it literally to its print ad campaign.
The two posters each feature a man made up of an intricate system of veins or arteries, the thin lines twisting and turning up and down their bodies. The men are both musicians, one playing a guitar and the other a saxophone, with the veins and arteries starting from the Skullcandy headphones, travelling through their musical instruments and into their bodies.
The anatomically handwritten slogans on the headphone ads read, "Go Deeper" -- alluding to the headphones' ability to immerse users more deeply into the music, letting it flow through their bodies as deep as their blood streams.
The two posters each feature a man made up of an intricate system of veins or arteries, the thin lines twisting and turning up and down their bodies. The men are both musicians, one playing a guitar and the other a saxophone, with the veins and arteries starting from the Skullcandy headphones, travelling through their musical instruments and into their bodies.
The anatomically handwritten slogans on the headphone ads read, "Go Deeper" -- alluding to the headphones' ability to immerse users more deeply into the music, letting it flow through their bodies as deep as their blood streams.
Trend Themes
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Anatomically Themed Advertising — Incorporating an anatomical theme into advertising campaigns creates a unique and eye-catching way to promote a product or service.
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Literal Interpretations of Common Phrases — Taking a common phrase and applying it literally to an advertisement can add an unexpected and memorable twist to the campaign.
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Emphasizing Product Benefits Through Imagery — Utilizing imagery to showcase how a product benefits the user can be a powerful method of advertising.
Industry Implications
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Headphone and Audio Equipment Manufacturers — Companies that make headphones or other audio equipment can take inspiration from this ad campaign to create their own unique and visually striking advertisements.
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Music Industry — Musicians and music-related businesses can use this campaign as an example of how music can be incorporated into a brand's advertising strategy.
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Marketing and Advertising Agencies — Marketers and ad agencies can use this campaign as a source of inspiration for their own creative endeavors, and encourage clients to consider incorporating unique and unconventional advertising methods into their strategies.
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