Imagine returning a shirt with the reason being “I don’t like the face” rather than color or size. These ads for Perri Alley shirts use folded shirts with human heads inserted into them. Simple, yet effective in promoting their tagline “Business Heads."
The ads were created by advertising agency 1pointsize, Chennai with creative direction by Sharad Haksar and Gopinath Prasannaa. The copy was written by Anantha Narayan.
Implications - Advertisements which simply present the product in a straightforward manner are not as appealing as those which utilize a fantastical element. Images that incorporate an aspect of make-believe are attractive to modern-day consumers who desire a quick escape. Designers could focus on illustrating their products with an otherworldly method in order to attract more shoppers.
What's Driving This Trend
- Fantastical Advertising
- Designers could focus on illustrating their products with an otherworldly method in order to attract more shoppers.
- Escapist Consumer Appeal
- Images that incorporate an aspect of make-believe are attractive to modern-day consumers who desire a quick escape.
- Creative Product Presentation
- Advertisements which utilize a fantastical element are more appealing to consumers than straightforward presentations.
Who This Affects Most
- Advertising
- Incorporating fantastical elements in advertisements can capture consumer attention and promote product appeal.
- Fashion
- Fashion designers can explore innovative ways to present their products by incorporating a touch of fantasy to attract more shoppers.
- Retail
- Retailers can leverage the use of fantastical advertising methods to enhance product promotion and draw in consumers seeking an escape from reality.
