The HBO 'Unexpected' campaign is equal parts genius and skill. VFX studio Umeric flexes their effects muscles with this campaign, coming up with a series of HBO logo revamps that has the insignia feathered, furred and multicolored.
The premise of this campaign is self-explanatory. HBO 'Unexpected' means out of the ordinary and somewhat strange, which is exactly how the campaign comes off. Regardless, Umeric succeeds in making these levitating logos seem as though they could really be floating somewhere in the world, adding even more intrigue to the HBO 'Unexpected' campaign.