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Haunted House Enthusiast Infographics

The Haunted House Infographic Says Americans are Hooked

— October 25, 2013 — Special
This haunted house infographic sheds some light on a scary pastime. According to the data, scaring people brings in the big bucks with 157,937,121 Americans planning on celebrating Halloween this year.

Wanting to cater to the adrenaline junkies looking for a fearful rush, there are 4,500 haunted house attractions in the U.S. alone, 1,200 of which are solely for commercial purposes and 300 which are part of larger amusement park set-ups. A little over 20% of the aforementioned Halloween-celebrating folks will go to a haunted house this year.

The infographic also informs us who of this 20% is most likely to go, breaking down haunted house popularity by region (with the Northeast leading by 22%), sex (men are 24% more likely to attend that women) and age (18-24 years of age being the most popular demographic).
Trend Themes
1. Haunted House Attractions - There's a potential for an increase in the number of haunted house attractions, considering its increasing popularity among Americans.
2. Adrenaline Junkies - Catering to the demand for intense physical experiences can lead to innovation opportunities targeting the adventure seeking segment of consumers.
3. Haunted House Tours - With the continuing growth of the haunted house industry, organized tours can provide innovation opportunities and a unique customer experience.
Industry Implications
1. Entertainment and Tourism - Entertainment and tourism industry can capitalize on the growth of the haunted house industry through creating new offerings or collaborations.
2. Construction and Architecture - There is potential for the construction and architecture industry to create more elaborate haunted house attractions and explore new designs.
3. Event Planning - Event planners have an opportunity to create events that capitalize on the Halloween season, such as Halloween-themed corporate parties, charity events, galas and more.
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