Retro Mad Hatter Couture

The HATWOMAN Spring/Summer 2013 Campaign Revives Parisian Glamour

Fashion photographer Baldovino Barani captures the HATWOMAN Spring/Summer 2013 ad campaign. This gorgeous advertorial features Mission Models face Inessa Novichkova who is photographed while wearing a slew of dynamic headpiece accessories.

The blonde beauty roams city streets and takes in stunning natural views while dressed in retro hat designs that are hand picked by stylist Cheryl Leung. Whether displaying fierce fascinators from Stephen Jones and Piers Atkinson or showcasing sculptural headwear from House of Flora, the HATWOMAN Spring/Summer 2013 campaign is a modern image series that strongly relies on retro couture sensibility.

The advertorial refreshes vintage Parisian inspired accessories and immerses one into a fashionable fantasy world. This fantasy comes alive during an era that often rejects fashion that is not created solely for function and salability.

Retro Couture Sensibility
Opportunity for designers to create modern fashion that is inspired by vintage Parisian accessories.
Dynamic Headpiece Accessories
Potential for innovative headwear designs that are both fashionable and functional.
Fashionable Fantasy World
Disruptive opportunity to create immersive fashion experiences that transport individuals into a different era.

Where This Applies

Fashion Design
Industry that can capitalize on the trend of creating modern fashion inspired by vintage accessories.
Accessories Design
Industry that can innovate in the creation of dynamic headpiece accessories.
Experiential Fashion
Industry focused on creating immersive fashion experiences that transport individuals into different eras.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 35%
Freshness 8%

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