The Hatochan Obaman Makes Eating Hot Cakes a Political Statement
Marissa Liu — May 19, 2010 — Lifestyle
References: omiyage-daito & obamafoodorama.blogspot
Political rows rarely get much attention in the food world but The Hatochan Obaman, a hot cake snack in Japan, has come out with packaging that directly references a dispute between the US and Japan. The package features characterizations of Japanese PM Yukio Hatoyama and US President Barack Obama giving each other the side-eye.
The Hatochan Obaman packaging refers to the longstanding dispute over the relocation of a US-controlled Marine base on the Japanese island of Okinawa.
The Hatochan Obaman packaging refers to the longstanding dispute over the relocation of a US-controlled Marine base on the Japanese island of Okinawa.
Trend Themes
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Political Satire Packaging — Opportunity for brands to use political satire in packaging design to create buzz and engage consumers.
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Food as Political Statement — Growing trend of using food products as a medium to express political beliefs and make social statements.
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Localized Political References — Increasing use of localized political references in product packaging as a way to connect with consumers on a cultural and social level.
Industry Implications
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Food Packaging — Innovative packaging solutions that incorporate political satire and localized references to stand out in the food industry.
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Snack Foods — Snack food brands using political themes and packaging to differentiate themselves and capture consumer attention.
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Food Products with Social Commentary — Opportunity for food companies to create products that double as a form of social commentary, appealing to socially conscious consumers.
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