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Practical City-Purposed Backpacks

JanSport's Hatchet Series was Designed for Urban Explorers

— May 23, 2018 — Fashion
Accessories label JanSport introduces its new Hatchet series of backpacks created specifically for an urban city environment. The label believes that a backpack should not only deliver aesthetics, but also functional performance. The new range of bags affirms this ethos and it stemmed from the realization that most people need a backpack that performs in city settings more than the demand for it in the great outdoors. The Hatchet range also combats the issue of lack of space in backpacks, so it features a safe compartment for a laptop, a dual water bottle pocket and organizing panel to separate stationary from electronics.

The design also infuses pockets on the inside and outside of the bag, enclosed with zippers. Some of the standout bags from the new series include the Grey Mark Techleisure, the Black Dor Matrix, and the Canvas Surplus Camo. The range is now available to shop online at JanSport and select retail locations.
Trend Themes
1. City-purposed Backpacks - Opportunity for accessory labels to create backpacks that cater to functional and aesthetic needs in urban city environments.
2. Laptop Safe Compartments - Opportunity for bag designers to create backpacks with secure pockets for laptops, catering to the increasing demand of remote work and constantly carrying electronics.
3. Organization Panels - Opportunity for bag designers to incorporate organizational features in backpacks such as stationery and electronics separation to cater to people on-the-go in urban settings.
Industry Implications
1. Accessories - Opportunity for accessories labels to innovate and create backpacks that cater to both functional and aesthetic needs of city-dwelling consumers.
2. Retail - Opportunity for retail stores to stock and market backpacks with features that cater to the functional needs of urban consumers, addressing a growing need in the market.
3. Remote Work - Opportunity for backpack designers to innovate and incorporate secure laptop compartments in backpacks catering to the growing demand for remote work and constant mobility of technology.
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