While most people are familiar with the concept of eating breakfast for dinner, an over-the-top brunch spot called the Hash Kitchen is now popularizing the idea of eating dinner for breakfast instead. While the Scottsdale, Arizona, eatery does serve more traditional early-morning dishes such as pancakes and frittatas, the restaurant's standout plate is its indulgent Breakfast Lasagna.
The Hash Kitchen's Breakfast Lasagna is a hybrid dish that puts a brunch-inspired twist on a classic Italian recipe. The dish itself consists of lasagna noddles layered with melted ricotta and mozzarella cheese, hearty Italian sausage ragu, thick-cut bacon, hash potatoes and a couple of fried eggs. The entire thing is then drenched in a rich béchamel sauce that makes the dish ultra-creamy.
With a growing number of consumers eating out for their first meal of the day, this hearty dish offers something a little different than traditional breakfast fare.
Why This Trend Is Growing
- Breakfast for Dinner
- Disruptive innovation opportunity: Creating unique dinner dishes with breakfast-inspired ingredients and flavors.
- Brunch-inspired Twists
- Disruptive innovation opportunity: Adding unconventional twists to classic recipes to create new and exciting culinary experiences.
- Indulgent Comfort Food
- Disruptive innovation opportunity: Developing rich and flavorful comfort food dishes for breakfast that cater to the growing demand for indulgence.
Industries Being Reshaped
- Restaurants
- Disruptive innovation opportunity: Introducing innovative breakfast-for-dinner menu options to attract customers seeking unique dining experiences.
- Food Manufacturing
- Disruptive innovation opportunity: Producing ready-made breakfast lasagna or breakfast-inspired frozen meals for convenience and quick preparation at home.
- Culinary Education
- Disruptive innovation opportunity: Incorporating brunch-inspired twists and indulgent comfort food recipes into culinary education programs to train chefs in new techniques and flavors.
