Streetwear label Champion Athletics has teamed up with Hasbro Gaming to launch a limited-edition apparel collection inspired by Hasbro's classic board games. The one-of-a-kind capsule combines Champions' signature styles with design motifs leveraged from iconic games including Monopoly, Twister, Candyland, and Scrabble.
Elements from these classic board games are applied to various items, including hoodies, reverse weave sweatshirts, sweatpants, and footwear. The footwear in the collection consists of playfully patterned slippers and slides donning each board game's trademark graphics, such as the colorful dots from Twister or the illustrated characters from Candyland. Elsewhere, sweatshirts come dressed with Monopoly or Scrabble pieces that spell out either “Champion” or “Be Your Own Champion.”
The limited-edition Champion Athleticwear x Hasbro Gaming collection is now available on Champion's site and at select retailers.
Image Credit: Hasbro 2021
What Makes This Trend Stand Out
- Board-game Themed Apparel
- Combining fashion and games to create unique, playful and limited edition clothing lines inspired by classic board games.
- Collaborative Apparel Collections
- Partnering with other brands to create exclusive apparel collections inspired by pop culture icons, well-known trademarked images and designs.
- Nostalgic Style Merchandise
- Releasing apparel and accessories that look back at 90s and early 00s pop culture milestones and games to create new merchandise lines.
Sectors Adopting This
- Fashion
- Exploring unique patterns, color schemes and textures to create clothing lines that reflect popular culture and nostalgia.
- Gaming
- Incorporating iconic game designs into everyday fashion accessories such as shoes, gear, or clothing.
- Merchandise
- Creating branded apparel collections based on popular games or cultural touchstones that evoke memories for the wearer or consumer.
