As the Harper’s Bazaar 'Vroom' editorial reads, "Hit the road with these high-impact heels." Fashion editor Sam Broekema chose statement-making shoes that stand their ground when paired with beautiful vintage Mercedes Benz vehicles. A girl doesn't have to be an automobile aficionado to appreciate these set of wheels. Nevertheless, it's the heels that steal the show.
Snapped by photographer Dan Forbes, the Harper’s Bazaar 'Vroom' editorial is not only intense in context, but also in color. The highly saturate images bring the footwear in sharp relief against the blacktop backdrop and blue skies. Having appeared in the March 2013 issue of the magazine, the Harper’s Bazaar 'Vroom' editorial showcases the likes of Marc Jacobs, Balenciaga and Reed Krakoff.
What's Driving This Trend
- High-impact Heels
- Disruptive innovation opportunity: Develop new high-impact heel designs that combine fashion and function for road-ready footwear.
- Vintage Vehicles
- Disruptive innovation opportunity: Create custom vintage vehicles that are specifically tailored to showcase statement-making shoes.
- Saturated Color Photography
- Disruptive innovation opportunity: Develop new techniques for capturing highly saturated images that enhance the visual impact of fashion editorials.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate technology into footwear design to create innovative, road-ready styles.
- Automotive
- Disruptive innovation opportunity: Collaborate with fashion brands to create custom vintage vehicles that can be used for visual merchandising and editorial shoots.
- Photography
- Disruptive innovation opportunity: Develop new photography techniques and equipment that allow for the capture of highly saturated and visually striking images.
