Filled with the tropical feeling of summer, this Harpers Bazaar Ukraine June 2011 editorial encapsulates the elements of a sunny vacation.
Stylist Svetlana Lizogubenko pairs vibrant hues with an oriental flair. Model Evelina Mambetova wears her hair in a high bun with chopsticks and flowers; creating a sophisticated yet playful look. The pale green background of the shoot also adds to the summery vibe of the images, gives it a breezy atmosphere.
Shot by photographer Alexey Kalpokov, this Harpers Bazaar Ukraine June spread captures all the right notes of the season.
Implications - The increasing amount of responsibilities in modern society are making consumers look for a quick escape. Products that offer a fantastical element are appealing to those who want to forget their stresses for a minute. Companies looking to increase their appeal could focus on incorporating a more playful element into their items.
Key Themes Behind This Trend
- Tropical Fashion
- Opportunity for fashion industry to incorporate bold and vibrant tropical prints into their clothing lines.
- Fantastical Products
- Opportunity for companies to create products that offer an escape from reality and incorporate playful elements.
- Oriental Influence
- Opportunity for fashion and beauty industries to incorporate oriental-inspired elements into their products and services.
Where This Applies
- Fashion
- Industry can utilize tropical prints and oriental-inspired elements in clothing and accessories.
- Beauty
- Industry can incorporate oriental-inspired beauty rituals and products into their services.
- Tourism
- Industry can market tropical destinations and experiences as a quick escape from stress for consumers.
