Actress and fashion icon Chloe Sevigny goes whimsical inside Harper's Bazaar Russia April 2010. Also gracing the cover, the blonde beauty works an 'Alice in Wonderland'-themed shoot posing as a Mad Hatter-inspired character, tea party twins and innocent Alice in a red dress.
Shot by photographer Pavel Havlicek, this spread is incredibly charming with its quirky setting and amazing styling. And Chloe Sevigny plays every part to perfection.
Implications - There exists a strong consumer desire to differentiate from other consumers, which presents an interesting opportunity for businesses to do the exact opposite. Incorporating twin styles and designs that mimic one-another -- like this Harper's Bazaar shoot does -- has proven to be a refreshing change from consumer's perspective.