The July 2009 Harper’s Bazaar magazine cover shocked loyal fans of the fashion magazine—instead of a professionally styled and photograph image, the cover reflected a paparazzi shot of Angelina Jolie, the type of image you’d expect on the cover of a celebrity tabloid magazine.
The really bizarre twist is that Harper’s Bazaar subscribers got an edition with a professionally shot cover for July 2009, featuring Doutzen Kroes.
Is this Harper’s Bazaar’s new marketing technique to get more subscribers? That only those who pay for annual subscriptions get access to VIP material? If so, expect many furious fashionistas to quickly turn their page views to Style.com instead.
High Fashion Tabloids?
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Recreating Magazine Covers
Fur Bed Photoshoots
Mr. Mom Editorials
Historic Hollywood Chic