These HARIBO Valentine’s Day Treats Come in Several Options
Michael Hemsworth — February 6, 2021 — Marketing
References: haribo & candyindustry
The HARIBO Valentine’s Day treats have been unveiled by the brand for the US market to offer consumers with a way to surprise their sweetheart, family or friends with a touch of sweetness this year. The collection includes three treat options to choose from including the HARIBO Valentine Goldbears, HARIBO Valentine Goldbears - Valentine Exchange and the HARIBO Goldbears Valentine Heart Box. The products are focused on providing children with a little something to give to friends, for couples to gift to one another and a general celebratory option for all consumers to enjoy.
The HARIBO Valentine’s Day treats are available now at a range of retailers in the US such as Walgreens, CVS and Target with a price range of $1.29 to $5.99 each.
The HARIBO Valentine’s Day treats are available now at a range of retailers in the US such as Walgreens, CVS and Target with a price range of $1.29 to $5.99 each.
Trend Themes
1. Personalized Gummy Treats - Possible opportunity for candy companies to offer consumers the ability to personalize their gummy treats with custom messages and designs.
2. Eco-friendly Gummies - Trend towards eco-friendliness presents an opportunity for candy companies to create sustainable gummy treats made from organic or plant-based ingredients.
3. CBD Gummies - Expanding market of CBD products presents an opportunity for candy companies to create CBD-infused gummy products.
Industry Implications
1. Confectionery Industry - Companies in the confectionery industry can take advantage of the Valentine's Day market and expand their product offerings with new gummy treats.
2. Gift Industry - The treat collections can be positioned for retailers in the gift industry to offer a sweet and affordable gift item for Valentine's day.
3. Retail Industry - Retailers can leverage the Valentine's Day market by stocking up on assorted gummy treats for consumers to purchase for their loved ones.
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