Chromatic Liquored Sweets

Hard Luck Candy Vodka is a Confection for Adults Who Drink

Candy is something many have a taste for, but Hard Luck Candy Vodka is for those with an adult palate.

Hard Luck Candy Vodka is a company that aims to bring back a few classic confections in liquor form. Each one has been infused with popular sweets that brings a sugared taste that will contrast the bitterness of the alcohol. Old favorites such as Root Beer Barrel, Orange and Vanilla and the classic Lemon are just a few of the flavors ready to give the palate a childhood nostalgic kick.

With the festive season arriving, the sweet Hard Luck Candy Vodka would make a great addition to any party. After all, candy and liquor is a combination that's hard to resist for any adult.

Candy-infused Alcohol
The trend of infusing candy flavors into alcohol creates opportunities for innovation within the beverage industry.
Adult-targeted Confections
Creating confections with adult palates in mind presents an opportunity for disruptive innovation within the candy industry.
Event Alcohol Offerings
The trend of offering unique and themed alcoholic beverages at events opens up opportunities for innovation within the events industry.

Where This Applies

Beverage
The beverage industry can capitalize on candy-infused alcohol to attract a younger demographic and those with a sweet tooth.
Candy
The candy industry can target adult audiences by creating confections infused with flavors that appeal to an adult palate.
Events
The events industry can offer unique and themed alcoholic beverages, such as candy-infused alcohol, to enhance the attendee experience.
SCORE
1.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 7%
Freshness 8%