These advertisements for the 'Harbour City Chocolate Trail' were designed by the design group 'NAM' and were released in early 2012. The ads were targeted to promote a charity project for the Hong Kong Blood Cancer Foundation.
The images look like a a Chinese version of Willy Wonka's Chocolate factory if that factory was in space. Using clear stings, cables and harnesses, NAM managed to create the illusion that the models and the chocolate were suspended in the air. What's really amazing is not the chocolate cookies or the cake, but the hot chocolate, which seems to be frozen in time.
The Harbour City Chocolate Trail ads are sure to attract attention because of their sweet suspension.
Future Festival & Malcolm Gladwell - Early Bird Deadline
Floating Balcony Pools
Flying Baby Photography
Languidly Lingering Shoots
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.