The Happy Fur-Ever After Kit by Rowan helps consumers bring their dogs along throughout their wedding festivities. As the wedding season begins, a new survey revealed that 63% of Americans would include their dog in their wedding ceremonies. Rowan responded to this statistic by partnering with The Foggy Dog to create a wedding kit for our furry friends.
Rowan, the first clean beauty brand for dogs, includes a dry shampoo to absorb odor and fluff coasts in the kit. The kit is also equipped with a coconut-scented leave-in condition and the Foggy Dog Ivory Velvet Bow Tie -- a luxe bow tie made from soft, plush velvet. After a quick pampering, the four-legged friend is ready to walk down the aisle.
Image Credit: Rowan
Key Themes Behind This Trend
- Dog-inclusive Weddings
- There is a growing trend for couples to include their furry friends in wedding ceremonies, presenting opportunities for businesses to create more dog-friendly wedding products and services.
- Clean Beauty for Dogs
- Clean beauty is no longer limited to humans, as the use of non-toxic ingredients in dog grooming products is becoming more popular, highlighting a potential market for eco-friendly and sustainable dog grooming solutions.
- Wedding Pet Kits
- As dogs are increasingly being included in wedding ceremonies, wedding pet kits that cater to the specific needs of dogs can become a marketable product for businesses.
Where This Applies
- Pet Supplies
- Pet supplies stores can capitalize on the trend of dog-inclusive weddings by offering wedding pet kits, such as Rowan's Happy Fur-Ever After kit.
- Wedding Planning
- Wedding planners and organizers can include dog-friendly solutions and services in their wedding planning packages and create more dog-friendly wedding venues and settings.
- Clean Beauty
- The clean beauty trend is expanding to dogs, and companies that specialize in eco-friendly and natural dog grooming products can benefit from this growing market demand.
