IHOP may be known for its pancakes, but the chain is now taking a stab at sandwiches with its new Hand-Crafted Melts lineup.
With its new Hand-Crafted Melts lineup, IHOP offers fans a more portable meal option. Each sandwich is made from quality ingredients like all-natural roasted turkey, and served with one of the following sides: French Fries, Onion Rings, 2 Buttermilk Pancakes, Side Salad, or Seasonal Fresh Fruit.
As far as the new sandwich options go, there are seven tasty sandwiches to choose from. This includes breakfast-friendly options like the Ham & Egg Melt, as well as classics like the Cali Roasted Turkey Melt. For something truly indulgent, the new BBQ Mac Melt combines pulled pork with a creamy BBQ drizzle, Sharp Cheddar mac and cheese, Wisconsin Whole Milk cheese, and pickles, all served on grilled, thick-cut bread.
Image Credit: IHOP
What Makes This Trend Stand Out
- Portable Menu Options
- Offering more portable meal options can attract customers on the go and increase sales for restaurants like IHOP.
- Expanding Menu Offerings
- Expanding menu offerings to include sandwiches can create opportunities for growth and innovation in traditionally breakfast-focused restaurants.
- Incorporating Quality Ingredients
- Incorporating high-quality ingredients can attract health-conscious customers and improve the reputation of fast-casual restaurants like IHOP.
Sectors Adopting This
- Fast-casual Restaurants
- Fast-casual restaurants can capitalize on the trend of incorporating high-quality ingredients to attract health-conscious customers and improve their reputation.
- Breakfast Chains
- Breakfast chains can create new growth opportunities by expanding their menu offerings to include more portable meal options, like sandwiches.
- Grab-and-go Food
- The trend of portable menu options can lead to new opportunities in the grab-and-go food industry, especially for businesses that incorporate fresh, high-quality ingredients.
