Ying-Yang Flush Buttons

The Half Toilet Flush Uses Suggestive Design to Conserve Water

The ‘Half’ toilet flush design by Jonathan Liow uses suggestive aesthetics to conserve water. Like many dual-flush conserving toilet tanks, the button presents two sides split in the middle that will either give a low or high-pressure flush.

However, you will notice that the low pressure side is white, smooth and inviting while the high pressure side is black, jagged and uncomfortable. The reason for this is to make people more conscious about their water usage. It appeals to the notion that you would more likely want to push something that entices you than something that is pushing you away. Therefore, Liow uses design to stir people away from unnecessary wasteful thinking. The Half toilet flush makes you think twice about sustainability.

Suggestive Design for Conservation
Using suggestive design aesthetics to promote conservation efforts.
Dual-flush Innovation
Innovative designs for dual-flush toilet systems to conserve water.
Water Conservation Awareness
Creative approaches to raise awareness about water conservation through design.

Industries Being Reshaped

Bathroom Fixtures
Innovative designs in bathroom fixtures to conserve water through dual-flush systems and suggestive design.
Sustainable Home Design
Creative approaches to incorporate sustainability into home design with dual-flush toilet systems.
Eco-friendly Technology
Innovative use of suggestive design to promote sustainable practices in bathroom technology.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 46%
Freshness 8%